Yellow Bike
Strategy • Product Mark • Visual Language
Packaging • Brand Implementation
It started with a vision to build a coffee shop inspired by a personal story. The passion and energy to make an amazing brand was in place. All that was needed was a clear and focused direction combined with the creativity to bring it to life.
Casual conversations got things rolling in the right direction. But, sitting down and methodically working through the strategic process with Stoss really brought things into focus. The desire to build a brand with purpose became as integral to the strategy as defining the product experience. With an expressive brand character defined, the visual language of the brand was designed, including the product mark, typography, color palette and illustration style. Product packaging for a special collection of roasts capture the spirit of the brand, not only in visual form, but also as a curator of craft coffee and champion of people and their stories of success.
Check out the story behind each special roast and order some today at Yellow Bike!
Listen to the story behind the brand in this podcast by Finding Fire.
